Hello, I’m Archie
A UX designer focused on turning complex problems into clear, scalable digital experiences
📍 Currently Junior UX Architect at Bray Leino
Designing a Fundraising MVP for Coastal Protection
A standalone digital product enabling users to select and sponsor a patch of coastline, leave messages, and support sustainable surf ecosystems. Designed and delivered as an MVP in a short timeframe.
Validating ofi’s Updated IA Through Prototype Testing
A research-led redesign of ofi’s global B2B website. This case study focuses on validating major changes we made to the site’s information architecture. I helped structure complex content and ran user testing to ensure the new navigation was clear, scalable, and effective.
Rebuilding Otex’s Website to Inform, Convert and Simplify
I led the UX for a focused redesign of Otex’s product site around user needs and purchasing intent, translating research insights into a simple, effective site structure that supports both product education, and conversion.
About Me
I'm a UX designer with a focus on clarity, simplicity, and solving real problems. Currently working as a Junior User Experience Architect at Bray Leino, I help create user-centred digital experiences that balance user needs with business goals.
My approach is grounded in research data and collaboration. I like working closely with teams to solve complex challenges and turn them into practical, intuitive solutions. I use Figma to explore and communicate ideas clearly, and I'm always looking to improve how I work, whether that's through better processes or smarter use of tech like Al.
Outside of work, l'm into sport and the outdoors - mainly gymnastics, surfing, and the occasional round of golf. I also enjoy film (which I studied at uni) travel and music.
Lets
connect
archiebaker00@gmail.com
Work
Hello, I’m Archie
A UX designer focused on turning complex problems into clear, scalable digital experiences
📍 Currently Junior UX Architect at Bray Leino
Designing a Fundraising MVP for Coastal Protection
A standalone digital product enabling users to select and sponsor a patch of coastline, leave messages, and support sustainable surf ecosystems. Designed and delivered as an MVP in a short timeframe.
Coming soon
Validating ofi’s Updated IA Through Prototype Testing
A research-led redesign of ofi’s global B2B website. This case study focuses on validating major changes we made to the site’s information architecture. I helped structure complex content and ran user testing to ensure the new navigation was clear, scalable, and effective.
Coming soon
Rebuilding Otex’s Website to Inform, Convert and Simplify
I led the UX for a focused redesign of Otex’s product site around user needs and purchasing intent, translating research insights into a simple, effective site structure that supports both product education, and conversion.
Coming soon
About Me
I'm a UX designer with a focus on clarity, simplicity, and solving real problems. Currently working as a Junior User Experience Architect at Bray Leino, I help create user-centred digital experiences that balance user needs with business goals.
My approach is grounded in research data and collaboration. I like working closely with teams to solve complex challenges and turn them into practical, intuitive solutions. I use Figma to explore and communicate ideas clearly, and I'm always looking to improve how I work, whether that's through better processes or smarter use of tech like Al.
Outside of work, l'm into sport and the outdoors - mainly gymnastics, surfing, and the occasional round of golf. I also enjoy film (which I studied at uni) travel and music.
Lets
connect
Archiebaker00@gmail.com
Work
Hello, I’m Archie
A UX designer focused on turning complex problems into clear, scalable digital experiences
📍 Currently Junior UX Architect at Bray Leino
Designing a Fundraising MVP for Coastal Protection
A standalone digital product enabling users to select and sponsor a patch of coastline, leave messages, and support sustainable surf ecosystems. Designed and delivered as an MVP in a short timeframe.
Validating ofi’s Updated IA Through Prototype Testing
A research-led redesign of ofi’s global B2B website. This case study focuses on validating major changes we made to the site’s information architecture. I helped structure complex content and ran user testing to ensure the new navigation was clear, scalable, and effective.
Rebuilding Otex’s Website to Inform, Convert and Simplify
I led the UX for a focused redesign of Otex’s product site around user needs and purchasing intent, translating research insights into a simple, effective site structure that supports both product education, and conversion.
About Me
I'm a UX designer with a focus on clarity, simplicity, and solving real problems. Currently working as a Junior User Experience Architect at Bray Leino, I help create user-centred digital experiences that balance user needs with business goals.
My approach is grounded in research data and collaboration. I like working closely with teams to solve complex challenges and turn them into practical, intuitive solutions. I use Figma to explore and communicate ideas clearly, and I'm always looking to improve how I work, whether that's through better processes or smarter use of tech like Al.
Outside of work, l'm into sport and the outdoors - mainly gymnastics, surfing, and the occasional round of golf. I also enjoy film (which I studied at uni) travel and music.
Lets
connect
archiebaker00@gmail.com