A research-led redesign of ofi’s global B2B website. This case study focuses on validating major changes we made to the site’s information architecture. I helped structure complex content and ran user testing to ensure the new navigation was clear, scalable, and effective.

A standalone digital product enabling users to select and sponsor a patch of coastline, leave messages, and support sustainable surf ecosystems. Designed and delivered as an MVP in a short timeframe.

I led the UX for a focused redesign of Otex’s product site around user needs and purchasing intent, translating research insights into a simple, effective site structure that supports both product education, and conversion.